The electronic route is not a huge surprise, the past few singles (Tomodachi no Wao" “Sweet Drops” and “Datsu Dystopia”) tilt int he electronic direction. Perhaps this is simply a musical trend in Japan and what Kaela and Puffy have most recently released reflects that. Regardless, this single being a digital release does not even have a b-side in which to save it.
What I find curious is that vocally, I am not sure if this is Roll's or Puffy's single. I am making the assumption it is Rolly providing a lot of heavy vocal lifting or the vocals are being so filtered as to give that impression. Anyways, there are a few snippets of good/interesting vocals but not enough to hold me. Instruments, what few there are (i.e. a banjo and ukulele I think…) feel sampled otherwise it is a lot of electronically fabricated instruments. Musically this is a really disconnected song, just too many things going on and few of them good. The engineering feels really flat to the point of being soulless to me, even at points that are supposed to sound very theatrical.
I hope it is a momentary lapse in Puffy’s career as “Himitsuno Gimmy Cat Ufufu Hontouyo” is their weakest single to date. However, what is most frustrating is that Puffy has had a lot of time to develop songs given the three years since their last full album ("Thank You"). I hope this is just a product of a temporary musical trend because an entire album like this is the only thing that would be more disappointing.
Scorecard
Music: D
Singing: C-
Instruments: D
Engineering: D+
P.S. The Amazon.jp rankings as of this review are #1548 for mp3 albums and specifically #315 in MP3 downloads ? MP3 Albums > J-POP.
P.S.S. “Himitsuno Gimmy Cat Ufufu Hontouyo” remains slightly better than "Wake Up, Make Up."