Monday, November 5, 2007

Puffy TV CM and video coming - Sony wants to "REC YOU."

(UPDATE: For those of you coming in through Google, this CM has now been posted. Watch it here.)

Tonight I had one of those smack-yourself-in-the-forehead "duh!" moments when I realized simultaneously what Puffy's next video's gonna be and why they invested so much effort into the MotionPortrait booth at their Shibuya concert a couple of weeks ago. Maybe some of you guys are way ahead of me, but for those of you who are as slow as I am, here's the deal:

The next video's going to be "Closet Full of Love". Probably.

Exhibit "A":
I somehow thought the Walkman commercial had happened before the album and I just missed it. But no. Not the case!

Exhibit "B" is the screenshot at the top. That's Sony's (quite amazing) new web site for their "Rec You" campaign promoting their Walkman line in Japan. It's not fully fleshed out yet, but one of the songs playing in the background is - you guessed it - "Closet Full of Love". Visit the site and play around with it - it is really cool, and they're using MotionPortrait as well. Wait for it to load - it's worth it.

Exhibit "C" I don't have yet, but I know it's out there - the TVCM referenced in the sticker pictured above. It apparently just started airing. I'll post it here as soon as I have it.

It all makes sense. My guess is that the video will mirror the ad campaign in style. I'm not a huge fan of this kind of commercial tie-in (as a fellow musician!), but whatever.

You'll see the commercial and video as soon as I do, so check back!

UPDATE: A little more about the recyou site. I've been messing around with it a bit, and you can even upload your own photo and get the MotionPortrait treatment yourself. You too can have your very own virtual bobblehead! It seems like you can actually submit your finished portrait photo to Sony for inclusion on the virtual wall at the site. I tried it with a photo I had lying around of Ami, and got this somewhat disturbing result (yeah, it's a still image of the MotionPortrait, but it's the best I can do):

It's pretty odd seeing it animated. This was the original image:

The headgear is clearly screwing it up. You need to look straight on at the camera and frame it a certain way. The site will show you what not to do if you want to try it (and yeah, hats were out... but this was the only photo I had that'd work at all.)


  1. Yay! "Closet Full of Love" is my favorite song off the new record! It's kinda weird and sorta sounds like a late 80s pop tune, but it's cool.

  2. I also used the program and found the only picture I could actually use. I used a picture of Yumi from the last Lavshuca commercial and when I saw the final result, I didn't even bother to keep it. Way too awkward! I hope Closet Full Of Love does have a video. I think that Aint Gonna Cut It could be an awesome music video as well. BTW, thanks for the comment on my blog. I appreciate it.